Presentation Spotlight

We use a lot of metaphors and abstractions in operations and our automation tooling such as "war room", "technical debt", and "orchestrate". Metaphors have largely been treated as a purely linguistic construction in the Western academic tradition, yet cognitive linguists such as George Lakoff argue that metaphors are in fact conceptual and shape our thoughts whether we’re aware of them or not. In this talk we’ll take a quick tour through some concepts of cognitive linguistic theory and how understanding the impact words have can lead to better tooling and processes.